The Digital Agency for Growth-Oriented Businesses
Online Marketing and Digital Transformation for the Age of Artificial Intelligence.
Lapard Digital
Lapard Tech
Good communication requires an understanding of the brand, target audience, and medium. In the first step, we analyze these three aspects precisely to identify the necessary steps to achieve your goals. A clear strategy not only saves time but also costs.
In the subsequent conceptualization phase, we specialize in quickly adapting trends rather than reinventing them. Current topics and formats are continuously re-evaluated for compatibility with the brand and objectives.
In this way, strategy and concept are a constant companion in our work and a stable foundation for long-term, cost-effective success.
Social media has become a central advertising tool across all target groups and industries—whether for building general brand awareness or for specific purchase activation. At the same time, social media places high demands on quality, timeliness, and continuity.
We focus on covering the "background noise" while optimally showcasing your brand. Based on our tailored social media strategy, we develop a detailed content plan and ensure that suitable content for your target audience is always available through quarterly shoots. This pre-production also allows us to react flexibly to current trends and developments—without sacrificing quality.
Paid campaigns in display networks, search engines, or social networks have become essential for generating new customers and traffic. However, the key to success here is not the budget, but a deep understanding of the technology and user behavior. Through strategic targeting, we reach your exact target groups via the appropriate channel, ensuring maximum visibility. With creative ad designs and data-based optimizations, we also ensure that your budget is used efficiently, sustainably increasing reach, engagement, and conversion rates.
Connecting data, processes, and people quickly and efficiently is a central challenge for most companies in the age of artificial intelligence. Making existing data treasures accessible with AI, improving the user experience with chatbots and smart recommendations, or generating new, high-quality content at scale are approaches with which we make you more successful. With creativity and broad technical expertise, we find solutions that are both technically functional and economically compelling.
A great website needs a solid technical foundation. We not only program user-friendly frontends but also stable and scalable backends. From simple websites to complex applications—we develop tailor-made solutions that support and optimize your business processes.
Whether it's AI, marketing, sales, or production—data is now the foundation for almost all digital processes. Collecting, processing, and providing it correctly is a critical success factor for any company.
We are absolute data experts and feel at home in everything from web analytics to the data warehouse, through to activation and visualization. With years of experience, we make data your company's greatest strength.
About us
We're building the future - are you?
Our future is digital, yet the gap between laggards and pioneers is ever-widening. While some suffer from rising costs, staff shortages, and increasingly complex processes, others pull ahead and become consistently more successful. We have gained extensive experience with the pioneers and learned which digital communication and modern processes truly work.
With intelligent algorithms and AI tools, the initial implementation can often be realized quickly. But true success belongs to those who stay on the ball and continuously optimize. We support companies long-term with a clear focus on output, not input.
Through years of experience and working with the most modern methods and tools, we are able to understand your business reality and respond flexibly to your needs and requirements. The result is highly cost-effective solutions you can rely on for the long term.
Projects
Snapchat
Social Media Campaign
Brand University
Social Media Management
Filmförderung HS
Social Media Strategy
Weider Yippie
Social Media Campaign
Orthodontics Lohrmann
Branding & Web Design
Weider Germany
Social Media Management & Content Production
Contact
Are you looking for an agency to manage your digital communication and help you optimize your digital processes? Then you've come to the right place! Feel free to get in touch for a free initial consultation and a customized offer.
Benjamin Lang
Strategie & Konzeption
Christian Prahl
AI & Tech